Dewi Pancawati Novalita has a strong interest in marketing for the hospitality industry. She has knowledge and experience in applying effective marketing strategies for this sector. She focuses on the application of marketing concepts and theories in the context of the hospitality industry. She is interested in understanding consumer behavior in this sector, by understanding consumer preferences, needs, and expectations for services in the industry. The research conducted involves identifying and analyzing market trends to identify new opportunities in marketing and assist practitioners in developing appropriate and innovative marketing strategies. Currently, she is pursuing a doctoral degree in Management to further enhance her expertise in this field.