With a doctoral background in Management, Gitasiswhara is deeply engaged in the fields of tourism management, tourism marketing, and F&B management. His primary focus lies in understanding tourist behavior, particularly how tourists engage with and consume products or services at tourism destinations. Recognizing the rapid evolution of the digital era, he emphasizes the need for a nuanced understanding of tourist behavior in the context of the Internet of Things (IoT). This growing digital landscape has led Gitasiswhara to focus his research on the intersection of marketing and social media marketing activities, exploring innovative strategies to effectively engage tourists in the digital age.