Heri P.D. Setiyorini (Ririen), Ph.D., is a lecturer at the Tourism Marketing Management Study Program at Universitas Pendidikan Indonesia. Her teaching subjects include Destination Management and Marketing, Strategic Management, Human Resources Management, and Tourism Marketing Communication. Her research interests encompass responsible tourism management, marketing, and governance. She has participated in tourism development consulting and research across several regions in Indonesia, including Jakarta, West Java, and Sumatra. Additionally, she has been involved in various community development activities and initiatives. From 2016 to 2017, she worked as a temporary employee for the National Character Development for Education Initiative under the Indonesian Ministry of Education and Culture. Heri earned her Ph.D. from James Cook University, Australia. Her doctoral research focused on tourist motivation, experience, business models, and scenario planning for responsible tourism, with a specific emphasis on coffee tourism in Indonesia.