TMM-Yeni Yuniawati, S.Pd., M.M. – Faculty of Social Sciences Education

Yeni Yuniawati, S.Pd., M.M.

Lektor / Assistant Professor

Master of Management, Universitas Pendidikan Indonesia

Tourism Marketing | Tourist Experience | Brand Management

[email protected]

Yeni Yuniawati's research focuses on the development of tourism marketing, tourist experiences, and brand management. The insights gained from her work in these three areas are expected to make a meaningful contribution to the development of the tourism industry and help destinations or tourism organizations enhance their appeal in a competitive market. Yeni Yuniawati is currently pursuing a doctoral program in Management at Universitas Pendidikan Indonesia (UPI).

Yuniawati, Y., & Finardi, A. D. I. (2016). Pengaruh customer experience terhadap revisit intention di taman wisata alam gunung tangkuban perahu. THE Journal: Tourism and Hospitality Essentials Journal, 6(1), 983-994.

Gaffar, V., Yuniawati, Y., & Ridwanudin, O. (2019). A study of outdoor recreation motivation and activity preferences. Journal of Southwest Jiaotong University, 54(3).

Kusumah, A. H. G., Abdullah, C. U., Turgarini, D., Ruhimat, M., Ridwanudin, O., & Yuniawati, Y. (Eds.). (2021). Promoting Creative Tourism: Current Issues in Tourism Research: Proceedings of the 4th International Seminar on Tourism (ISOT 2020), November 4-5, 2020, Bandung, Indonesia. Routledge.

Wulung, S. R. P., Yuniawati, Y., & Andari, R. (2021). Covid-19 and Indonesian super-priority tourism destinations. In Promoting Creative Tourism: Current Issues in Tourism Research (pp. 575-582). Routledge.