The Tourism Marketing Management Student Association (HIMA MPP) carried out a Corporate Social Responsibility (CSR) program through a Community Service Program (P2M) in Cibuluh Village, Subang Regency. The three-day program adopted the theme “Sapa Desa: Synergy of Marketing Actions and Digitalization of Cibuluh MSMEs.”

The series of activities began with a village tour and the creation of promotional content at three main destinations: Saung Mulan, Seven Estuaries River, and Saung Batulika. In addition, students assisted local MSMEs by documenting production processes and pencak silat performances as part of cultural promotion.

On the academic side, a sharing session was conducted under the theme “Optimizing MSME Promotion through Digital Content Creation and Social Media Marketing Management,” which was attended by local MSME actors. Social activities were also presented, including free health checks, cultural education at SDN 1 Bolang, and fun games with children.

Author: M. Azam Firdaus