Bandung – The Tourism Marketing Management (MPP) Study Program has once again achieved outstanding success at the national level. The 2024 MPP student team won 3rd place for Best Creative and Innovative Product & Branding in the prestigious “13TH Ambassador of Edupreneur 2025” Business Plan Competition category.

The team, consisting of Ilham Rizki Galih Putra (Chair) and Muhammad Zakaria, demonstrated outstanding innovation and business product branding strategies before the judging panel. This competition is a national-scale event organized by the Business Education Program at the Indonesia University of Education (UPI).

The “13TH Ambassador of Edupreneur 2025” event is known for its fierce competition. Various participants came from renowned universities and consisted of outstanding students who enlivened the competition. The success of the MPP 2024 team is clear proof that the ideas and concepts they developed were able to compete and be recognized nationally.

This achievement not only brings pride to the MPP program but also reaffirms its commitment to producing graduates who are not only outstanding in the field of tourism but also possess an edupreneurial spirit and skills in business planning and innovation. It is hoped that this accomplishment will inspire the entire academic community to continue excelling and bringing honor to the institution on the national stage.

Author: Adzra Nurthahira A.