Taufik Abdullah, S.E., M.M.Par., Ph.D., Head of the Tourism Marketing Management Study Program at Universitas Pendidikan Indonesia (UPI), has made significant contributions to academia, particularly in the field of tourism. Since joining UPI in 2014, he has actively conducted research on various aspects of tourism, focusing on marginalization, power dynamics, and empowerment in the tourism industry. His research also covers tourism marketing, culinary tourism, and entrepreneurship in this sector. One of his latest achievements is the publication of the book Tourism Case Studies, published by CABI Publisher.
This book presents 32 case studies from various countries and is divided into seven main sections:
- Sustainable Tourism Practices
- Cultural Preservation and Identity
- Empowerment Through Tourism
- Resilience and Recovery
- Critical Studies in Tourism
- Management and Policy
- Emerging Trends in Tourism
The book provides practical insights into managing and developing the tourism sector.
Beyond his contributions to book publications, he is also actively involved in research published in international journals. Some of his latest studies include:
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"Conducting online interviews with hard-to-reach hospitality industry participants" (Journal of Qualitative Research in Tourism, 2024) – Discusses challenges and strategies for conducting online interviews with difficult-to-reach hospitality industry professionals.
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"Tourism enterprises and barriers to business growth" (Handbook of Tourism Entrepreneurship, 2024) – Explores various obstacles faced by tourism entrepreneurs in expanding their businesses.
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“The empowerment of street food vendors: a marginalized community within the hospitality industry" (Tourism Recreation Research, 2023) – Highlights how street food vendors, as a marginalized community in the hospitality industry, can be empowered to be more competitive.
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"Do survivalists deserve to be called entrepreneurs? The case of hospitality micro-entrepreneurs in Indonesia" (Hospitality & Society, 2023) – Questions whether small business owners in the hospitality industry should be classified as true entrepreneurs or merely as individuals striving for economic survival.
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"Muslim hospitality micro-entrepreneurs’ perspectives on empowerment: A research note" (Journal of Hospitality and Tourism Management, 2023) – Examines the perspectives of Muslim micro-entrepreneurs in the hospitality industry regarding empowerment.
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"Conceptualising human and non-human marginalisation in tourism" (Tourism and Hospitality Research, 2023) – Explores how marginalization occurs not only among people but also in non-human elements within the tourism sector.
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"Defining success and failure in the hospitality industry's microenterprises: A study of Indonesian street food vendors" (International Journal of Hospitality Management, 2023) – Defines success and failure in micro-businesses within the hospitality industry, focusing on Indonesian street food vendors.
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"Re-conceptualising the empowerment of local people in tourism" (International Journal of Tourism Research, 2022) – Redefines the concept of local community empowerment in the tourism sector.
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"Like, tag and share: bolstering social media marketing to improve intention to visit a nature-based tourism destination" (Tourism Review, 2022) – Highlights how digital marketing strategies can enhance tourists' interest in visiting nature-based destinations.
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"Unfolding the impacts of a prolonged COVID-19 pandemic on the sustainability of culinary tourism: Some insights from micro and small street food vendors" (Sustainability, 2022) – Examines the prolonged impact of the COVID-19 pandemic on the sustainability of culinary tourism, particularly for micro and small-scale street food vendors.
Through these research efforts, he continues to deepen the understanding of the tourism industry's dynamics and supports the development of policies and practices that are more inclusive, sustainable, and empowering for marginalized communities. With his contributions, he has become one of the leading academics in the field of tourism and continues to make a positive impact on both academia and the tourism industry.
Author : M. Sevtiani